White-Label Conversion Copy Desk

White-label conversion copy for Shopify and DTC agencies.

Add focused page and campaign copy capacity without adding a full-time role. Drafts arrive ready for your agency to review, adapt, and present under its own brand.

See Demo Rewrites Request a Free Teardown

  • 24-48 hours for standard scopes
  • Async by default
  • Agency-brand ready

Demo work

Inspect the thinking, page structure, and handoff depth before you start.

Demo 01

Smart Pet Feeder Product Page

Independent demo based on a fictional product brief. Not client work. No performance claim.

Fictional brief

Audience: cat owners with changing daily schedules. Desired action: purchase from a product page. Approved product facts for this exercise: scheduled meals, manual feed control, and removable food-contact parts. All facts require client verification before launch.

Fictional white smart pet feeder beside a cat in a home kitchen
Concept image for this independent demo. Fictional product, not client work.

Before

Smart Pet Feeder

Automatic feeder with scheduled meals, manual feed control, and removable food-contact parts.

After

Keep feeding routines on track, even when the day gets messy.

Plan regular meals around changing workdays, handle an extra feed when needed, and make everyday cleanup part of the routine instead of another project.

CTA: Build a steadier feeding routine

  • Plan ahead: Set the meal schedule described in the product brief.
  • Adjust when needed: Use the stated manual feed control.
  • Simplify upkeep: Remove the identified food-contact parts for cleaning.

What happens when plans change?

The page should show the schedule and manual control in one decision path, then state only the connection and power behavior the client can document.

Can I add a meal outside the schedule?

The fictional brief includes manual feed control; the final page would use the client's verified operating steps.

Which parts can be removed for cleaning?

The final answer would list only the food-contact parts confirmed in the client's product documentation.

Demo 02

Under-Bed Storage Paid-Social Landing Page

Independent demo based on a fictional product brief. Not client work. No performance claim.

Fictional brief

Audience: apartment renters who need calmer storage without more furniture. Traffic: paid social with a “reclaim unused space” hook. Desired action: add to cart. Approved facts: clear zip top, side handles, and a fold-flat design.

Fictional fabric storage organizer partly pulled from beneath a bed
Concept image for this independent demo. Fictional product, not client work.

Before

Foldable Under-Bed Storage Organizer

Fabric organizer with handles, a clear zip top, and a foldable design for household storage.

After

Turn unused under-bed space into clean, grab-and-go storage.

Move seasonal clothes, spare bedding, and everyday extras out of sight while keeping them easy to identify and pull back into reach.

CTA: Reclaim the space under your bed

  • Find items faster: See the contents through the clear zip top.
  • Reach without reshuffling: Pull the organizer forward by its side handles.
  • Store the storage: Fold it flat when it is not being used.

Set the right expectation before checkout

Pair the ad's space-saving promise with verified dimensions and bed-clearance guidance. Do not turn a visual impression into an unsupported capacity claim.

Will it fit beneath my bed?

The live page should show verified product height and ask shoppers to compare it with their available clearance.

What can I store inside?

Use verified dimensions and practical examples without promising an unsupported item count or weight.

Services

Focused copy support for agency delivery.

  • Product pages
  • Landing pages
  • FAQ and objection sections
  • Three-email sequences
  • Message and ad-hook variants

Best fit

Small Shopify, DTC, CRO, and paid social agencies with customer context, a defined deliverable, and an internal review owner.

Not a fit

Open-ended brand strategy, unsupported claims, invented proof, or projects that require access to a client's private systems.

Process

A compact, written workflow.

  1. Send context

    Share the live page, audience, offer, voice notes, verified facts, and desired action by email.

  2. Confirm scope

    Align asynchronously on the deliverable, source material, timing, and agency-ready handoff.

  3. Review the draft

    Standard scopes arrive in 24-48 hours and include one round of written revisions.

Offers

Start with a defined level of support.

$99 White-Label Trial

One product or landing-page rewrite with standard sections and one written revision.

$399 Monthly

Four page credits per month with a standard 48-hour queue.

$799 Monthly

Eight page credits per month with priority queue treatment.

Email first to confirm fit, scope, timing, and payment readiness.

About

Micael Copy Desk

Independent white-label conversion copy desk

A focused, independently operated service for small agencies that need clear copy drafts, written handoffs, and an async workflow that fits existing client delivery.

Contact

Bring one live page and one clear conversion action.