Fictional brief / Smart feeder
Make a technical product feel like a steadier daily routine.
The assignment
Speak to cat owners with changing schedules and move them toward purchase using only three approved facts: scheduled meals, manual feed control, and removable food-contact parts.
- Audience
- Schedule-shifting cat owners
- Action
- Product-page purchase
- Guardrail
- Verify every operating claim
Before
Feature inventorySmart Pet Feeder
Automatic feeder with scheduled meals, manual feed control, and removable food-contact parts.
Accurate, but it leaves the shopper to translate every feature alone.
After
Customer decision pathKeep feeding routines on track, even when the day gets messy.
Plan regular meals around changing workdays, handle an extra feed when needed, and make everyday cleanup part of the routine instead of another project.
Sample CTA Build a steadier feeding routine
- Plan ahead. Set the meal schedule described in the product brief.
- Adjust when needed. Use the stated manual feed control.
- Simplify upkeep. Remove the identified food-contact parts for cleaning.
Objection module
What happens when plans change?
Show schedule and manual control in one path, then state only the connection and power behavior the client can document.
Can I add a meal outside the schedule?
The fictional brief includes manual feed control; final operating steps require client verification.
Which parts can be removed for cleaning?
The live page would list only food-contact parts confirmed in the client's product documentation.
